The 2024 Business Forum, "The Future of Business," will explore the role of innovation and creativity in the growth and expansion of enterprises.
The Chairman of the Board of Directors of the Asharqia Chamber, Badr bin Suleiman Al-Ruzaiza, affirmed that the Kingdom's economy continues to achieve significant accomplishments, propelled by the unlimited support it receives from the wise leadership. He noted that the national economy has witnessed numerous initiatives that have greatly contributed to its prosperity, elevating its status to a high and distinctive position in the global economy. These initiatives have also helped shield it from any anticipated crises.
Al-Ruzaiza stated that the 2024 Business Forum, "The Future of Business," organized by the Asharqia Chamber under the patronage of His Royal Highness Prince Saud bin Naif bin Abdulaziz Al Saud on Monday, February 19, 2024, at the Chamber's headquarters, will reflect these developments in the national economy. The forum will feature a select group of officials and experts discussing the national trends to support economic and trade sectors. He highlighted that the forum aims to enhance cooperation with relevant entities contributing to addressing challenges and finding modern means to attract entrepreneurs to seize investment opportunities in various fields.
Participants will also review several topics designed to shed light on what affects the business process, including: customer behavior trends and their impact on the future of business, where the changes occurring and expected in customer behavior and their implications for business success and growth are discussed, and the importance of competition and sustainability strategies in the success of the entrepreneur, through which the Competition values and the principle of sustainability as main strategies for success and excellence, in addition to operating efficiency for the success of projects, given innovation and creativity and their role in the growth and expansion of enterprises. It also aims to enhance the role of the private sector as a partner in the national economy, develop the foundations of investment in national projects, and maximize the principle of sustainability in business. In addition to raising awareness and educating entrepreneurs.
Al-Raziza explained that the commercial sector represents an important pillar in the national economy, and is the main engine of economic development in countries that seek to develop and expand the circle of commercial activity by all means that contribute to supporting and facilitating the commercial movement and developing and sustaining its projects. It also continues to shed light on the challenges that limit it. From the growth of commercial activity, focusing on successful experiences, and extracting appropriate mechanisms to overcome these challenges, which work within a system for the growth of this vital sector.
Al-Raziza called on businessmen, women, and young businessmen to participate in the forum and benefit from the successful experiences and scientific and technical theses that the participants will present, as they review, through working papers, the appropriate mechanisms for achieving development through innovation, creativity, and methods of reducing costs and raising financial efficiency.
